About Us
Have you ever wanted to change the ending of the movie you watched? Or would you make different choices as a protagonist of the story?
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Videos rule the websites, everywhere in the world. Until now the watcher of your videos has been a passive bystander.
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What if the watcher of your videos could make choices, which would change the story and outcomes of the video, based on the watcher´s interests … Or the watcher could make purchases or move to read more information about your product or service in the optimal part of the video?
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Choosera is a creative interactive video and marketing agency, located in Tampere, Finland. With our main service PathStories, Choosera creates videos, where your watcher chooses how the story of the video continues, based on the interests and choices of the watcher. The special features of our videos are not possible to implement with traditional "passive" video content.
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In addition, Choosera provides virtual interactive 360 tours. With these 360 tours, you can showcase your business space or services, such as real estate, marine or hotel services, so your future customers can check you out before coming in.
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A a special feature, we can add info spots and actions spots to your virtual 360 tour, giving additional information about your business and supporting the actions of your customer. This means that you can utilize online reservations, forms, pictures, videos or even direct links to external purchase pages inside the 360 tour environment.
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Join the New Era of Interactive Marketing!
Our Story
The inspiration for Choosera´s services comes from the video games, focusing on player´s choices in the game's story. Because of the choices of the player, these games felt particularly personal and replayble. These experiences created the passion for Choosera to bring the similar level of interactivity, in the world of marketing.
Our Vision
With our interactive video marketing solutions, our goal is to offer unique marketing content, supporting the different interests of your audience. As a forerunner of interactive video marketing, we see interactive videos and 360-tours as an effective channel to create memorable, personal and unique marketing experiences.
Technology
Choosera utilizes new interactive video and 360 technology, which allows your audience to experience your videos and 360-tours in an activating way, supporting efficiently their personal interests by their choices. Our interactive videos and 360-tours are fully compatible with PCs, mobile phones and tablets.
SERVICES
PATHSTORIES®
With innovative interactive videos and 360 tours, our main service, PathStories, turns the passive bystander of your marketing content to an active participant. Join the new era of interactive marketing!
INTERACTIVE VIDEOS
Our interactive videos raise interest and stand out from the rest, as the users can make choices, which have impact on the story and outcomes of the video. This activates the watcher, while creating personal and memorable experiences, leading to views, clicks and sales. Try examples below!
INTERACTIVE
360 TOURS
Our interactive virtual tours are perfect for demonstrating your business online, such as real estate, marine, or hotel services, without a need to visit the location physically. Utilize online reservations, forms, videos and direct links to support the actions of your customer!
INTERACTIVE VIDEOS
Try out the unique features of our Interactive Videos, based on your own choices and interests, below!
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The video is currently in Finnish. Translated English version coming soon.
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Our main service PathStories offers unique interactive videos and interactive 360-tours, from consultation to providing an interactive video or 360 tour for you.
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Traditionally, the watcher of video content is a bystander without possibility to change the story and outcomes of the video, which can create a passive feeling for the watcher. This can lead to drop with video completion rates, video drop-off, decrease in brand recognition and decline in sales.
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Our interactive marketing services provide a gamified, innovative and activating way to watch your videos.
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As the watcher of the interactive video can choose in which way the story of the video will continue, the storypaths can alter significantly between different watches.
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This makes experiencing the interactive video again still tempting and exciting for your customers, making you stand out from the rest.
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As the story and scenes of the video change based on the interests of your watcher our interactive videos have special advantage with memorability, personality, rewatchability and finding interesting content fast based on different needs.
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Unlike traditional "passive" videos, our interactive videos can include various interactive elements redirecting the watcher to a specific page and action you want the watcher to take, when clicking the element.
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Our interactive features include interactive email fields, call-to-action buttons, external links to your pages, E-commerce Pop-ups taking the customer to purchase page, in the optimal part of the video.
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Our interactive videos can be experienced with PCs, Macs, tablets and mobile phones.
Activating your audience our interactive videos is easier and more effective than ever before.
Try out our interactive video examples below and contact us for more information!
Experience our Interactive Animation Explainer Demo Example, promoting a music academy:
Try out our Interactive Travel Ad Example below, created by Choosera:
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The usage possibilities for our Interactive Videos are almost limitless!
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Here are just a few possibilities, how our Interactive Videos can be used:
Let your audience control the story in the ad and choose and even purchase their favorite products on the video, based on their own interests!
The watcher of your interactive video can make purchases in the optimal part of the story and scenes of the video. For example, the watcher can move to buy a shirt or shoes of the video’s protagonist, just by clicking them in the video!
Create a unique interactive short movie to your website, and let the watchers choose how the storyline will continue and end, based on their own choices.
Let your audience control the story in the ad and choose and even purchase their favorite products on the video, based on their own interests!
Let´s create a Interactive Video for your needs!
Visit our website PathStories.com for more details!
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INTERACTIVE 360 TOURS:
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Have you ever wanted to showcase your business space online, so your customers can check you out without having to visit your location physically? In addition to Interactive Videos, PathStories delivers unique Interactive 360 Virtual Tours.
These virtual tours are perfect for demonstrating your business, such as real estate, store, marine, restaurant or hotel services.
As special feature, we can add info spots and actions spots to your virtual 360 tour, giving additional information about your business and supporting the actions of your customer.
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This means that you can utilize online reservations, forms, pictures, videos or even direct links to external purchase pages inside the 360 tour environment!
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Our interactive virtual tours work perfectly with PC, Macs, mobile phones and tablets. Also, as a special bonus, our tours are compatible with VR headsets, such as Google Cardboard.
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As your customers can experience your business, such as restaurant or a house, from a first-person perspective, our virtual tours give a unique and authentic possibility to familiarize with your business.
Try our Interactive 360 Apartment Tour Example below!
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Navigate with your mouse or navigation keys, and click or tap the icons inside the tour to experience the interactive tour features!
Experience our Interactive Virtual 360 Cabin Tour Example below!
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Navigate with your mouse or navigation keys, and click or tap the icons inside the tour to experience the interactive tour features!
These examples above are just a tasting of use cases for our Interactive 360 Virtual Tours.
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Our tours can be used with various fields, which include restaurants, museums, spas, automotive, cars, architecture and even E-commerce stores, where your customers can navigate and make purchases in a virtual shopping environment! *
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*The interactive 360 Tour Service is currently only available in Finland.
Let´s create a Interactive 360 Tour or Interactive Video for your needs!
Visit our website PathStories.com for more details!
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Join the New Era of Interactive Marketing!
For more information and to know how our Interactive Videos or 360 Tours can help you reach your goals, send us a message below.
+358 50 5660715